Earlier this year, Paige’s Music became a Shokunin Select Dealer. What does Shokunin mean? Yamaha phrases it as:
(sho-ku-neen) Japanese (n) craftsman, artisan.
“The Japanese word shokunin is defined by both Japanese and Japanese-English dictionaries as ‘craftsman’ or ‘artisan,’ but such a literal description does not fully express the deeper meaning. The Japanese apprentice is taught that shokunin means not only having technical skills, but also implies an attitude and social consciousness. The shokunin has a social obligation to work his/her best for the general welfare of the people.”- Toshio Odate
At Paige’s Music, we feature Yamaha’s highest quality instruments elegantly crafted by Yamaha’s finest luthiers. In the process of designing each Shokunin instrument, each instrument serves as a laboratory for new designs, new features, and a new approach the instrument itself. These instruments are the most innovative and are often the birthplace for features that you will see across the Yamaha range in the future. Let’s take a closer look at some very special members of the Yamaha family.